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You’ve made the product or developed a great service, now you need to create a marketing plan. Your marketing plan defines the strategies that your organization will use to reach target customers, outperform competitors and position your brand. There are many ways to approach marketing your product or service, but they all share one thing in common— they need an implementation plan.
A contingency plan is a valuable part of risk management. It won’t stop a risk happening, but it gives you steps to follow if it does. The post What if? 10 Things to Build into Your Project Contingency Plan | Video appeared first on OnlinePMCourses.
What does a business analyst do on a project, and how is that different to the role of the project manager? The headline is that the two roles serve different purposes but a lot of the skills used are similar across both positions. Let’s dive into the jobs and see how they work together to successfully deliver a project. The responsibilities of a BA and PM on a project.
In a recent class, a student asked, “What are the common difficulties teams face when starting with Agile?” To answer this question, I refer to the Tuckman Model of group development, shown below. . Tuckman. 1965. . The Tuckman model describes the phases that groups of individuals go through when they first begin working together as a team. In the first phase, Forming , teams are uncertain about the team goals and how to work together.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It can seem like magic. How do marketers conjure customers to buy the product or service they’re selling? It’s not hocus pocus or smoke in mirrors. It is far less exciting than any of those side-show tricks. To reach their target customers, marketers use content marketing tactics like blog posts, eBooks, case studies and social media. All of these channels are part of a content strategy that directs the content creation efforts you execute to meet the company’s marketing goals.
Tracking and reporting risk information is a standard part of any project management approach. How we do it will vary based on the context of the project being managed, the needs of the stakeholders and the policies or standards governing the practice, but in general, a risk register is a common standalone artifact, RAID log section or information radiator.
Tracking and reporting risk information is a standard part of any project management approach. How we do it will vary based on the context of the project being managed, the needs of the stakeholders and the policies or standards governing the practice, but in general, a risk register is a common standalone artifact, RAID log section or information radiator.
Since my book Collaboration Tools for Project Managers came out, one of the things I’m asked frequently is ‘how do I choose the right collaboration tool for my team?’. I’m delighted to be partnering with Genius Project today to bring you The 5 Step Expert Guide To Choosing Project Management Collaboration Tools. It’s everything you ever wanted to know about how to pick a project management tool for your team!
Have you ever completed a multi-billion-dollar project only to see it blow up in your face? Twice? If you answered yes, you’re in good company with the Galactic Empire. . The Rebel Alliance destroyed two Death Stars as well as their successor, the Starkiller Base, using similar tactics. If the Empire had used Scrum, the Death Star might never have been destroyed at all. . .
Does your organization invest in a Project Management Office (PMO)? If you are reading this then you must be considering setting up a PMO or have concluded your approach to project management is not working and you are in the process of analyzing, dismantling and preparing to rebuild it. I’ve been through this process with several organizations – either building a PMO from scratch or rebuilding a failing one.
It can be tough to make your virtual meetings more engaging. But doing so can ensure you’re getting the most value from the session, and creating an experience your remote meeting participants will enjoy. Meeting participants are by now accustomed to meeting online. But meeting virtually isn’t the same as sitting across the table from your teammates.
Speaker: Chris Townsend, VP of Product Marketing, Wellspring
Over the past decade, companies have embraced innovation with enthusiasm—Chief Innovation Officers have been hired, and in-house incubators, accelerators, and co-creation labs have been launched. CEOs have spoken with passion about “making everyone an innovator” and the need “to disrupt our own business.” But after years of experimentation, senior leaders are asking: Is this still just an experiment, or are we in it for the long haul?
What happens when you are putting together your project plan and you don’t have all the answers? One way to deal with that is to use assumptions: an educated guess. An assumption is a way to simplify or otherwise fill in missing pieces of a project. Those gaps happen for a variety of reasons, and many often exist before a project begins. Perhaps some information or details are either only partially available or just not fully defined yet.
Recently, I spent some time with a few Product Owners (POs) who work at large financial services companies. I love spending time with people supporting the accountabilities of the Product Owner because I consider myself a product person and love listening to how others have solved many of the problems I still encounter when working on delivering products.
This document management systems software review covers 10 tools and all the info you need: pros and cons, pricing, features, integrations, and screenshots to help you choose something that fits your needs. The post 10 Best Document Management Systems to Track & Store Docs [2021] appeared first on The Digital Project Manager.
Kaizen is a life and work philosophy that originated in Japanese manufacturing technology, particularly in the post-war automotive industry. Today, this way of thinking is also considered an important pillar of long-term competitive strategies in the Western business world. In English, the concept has been adopted under the term Continuous Improvement Process (CIP) and is an essential component of innovation and quality management.
Construction projects are high-stakes operations where even minor inefficiencies can lead to costly delays, safety concerns, and budget overruns. Managing risk in construction has always been a challenge, but as projects grow in complexity, traditional methods no longer cut it. Enter Digital Transformation - a game changer approach that replaces inefficiency with AI-powered analytics, real-time monitoring, and automated workflows to proactively manage risk.
Recently I was contacted by someone who wanted advice about which project management certification scheme to pursue. She asked whether she should take the Certified Associate in Project Management (CAPM®) or the PRINCE2 Foundation. Is it possible to take CAPM and then PRINCE2 Practitioner or are the standards different, she asked? And are the Project Management Professional (PMP® ) and PRINCE2 seen as equivalent by employers in the UK?
I've been fortunate enough to have enjoyed a great Scrum career and, as I look back over the past two decades plus, I note that there is one thing, more than anything else, that took my career in Scrum to a whole new level. Not just a step change. I mean a massive leap forward! . The harder I worked, the luckier I got. Like most people I've met, I ended up finding Scrum by accident!
The RACI Chart is one of the most important Project Tools. Also called RACI Matrix, Responsibility Matrix, or LRC. Let’s see how to build one! The post How to Build a RACI Chart | Video appeared first on OnlinePMCourses.
Most senior managers are not project managers, which means there’s often a disconnect between how operations and projects are run. Despite this, the management style of your C-suite executives will still have a major impact on the performance of a project. Some senior executives want to know every detail of their projects – the dreaded and debilitating micromanagement that can be incredibly frustrating for project managers.
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Core Values of Scaled Agile Framework ®. Scaled Agile Framework (SAFe®) is the world’s leading framework for business agility. SAFe integrates four primary bodies of knowledge, namely Agile development, Lean product development, systems thinking, and DevOps, to help businesses deliver innovative products faster, predictably, and with the highest quality.
Many Scrum Teams make use of Velocity. In the right hands, it's an incredibly useful measure. In the wrong hands, it can become a tool of obfuscation and even oppression. Here's how: Velocity as a Measure. In the Professional Scrum Master course, there's an exercise that asks students what a desirable Velocity is. They work on this exercise in their teams and the answers they produce are always insightful.
Years ago, I was handed a brand-new project to manage and needed to get my team up-to-speed—with a tight two-month deadline to launch and no room for errors. In order to onboard my team, I linked everyone to the project brief, added them to the project task board, and held a hasty all-hands meeting imparting the urgency of the deadline and asking everyone to let me know if they had questions after they read through the project docs.
The one secret your project teams need to succeed is project team alignment. Project team alignment is when everyone on your team is focused on the same objectives that ultimately serve the greater good of the company’s strategy and goals. When you have project team alignment, you gain exceptional communication and engagement, and an improved performance to deliver.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
A project has multiple moving parts and individuals. It is a complex process to complete and deliver what can be seen as a successful project. Therefore, many elements can help you and your team reach this outcome. One such thing is the project cronograma. The project cronograma helps organize the events of the project in light of the project completion date.
What drives you to achieve? Money? Promotion? Skill mastery? Whatever it is that motivates you, that’s okay – be thankful that you are motivated to move forwards. Without motivation in any form, you can personally and professionally stagnate to a point where you become a detractor in a team environment. This blog will explore how to avoid falling into that trap and some of the common dysfunctions it causes.
Scalability is a big deal in enterprise development. When you’re working with massive companies, get a significant spike in users, or land a great white whale of a customer, you want to know that your infrastructure, tech, and team can handle the increased load. Unfortunately, smaller or younger teams with limited resources rarely think about this magnitude of scale.
I overheard this conversation at work one day: Manager Shannon: “Jamie, I know you’re doing the usability assessments on the Canary project right now. Several other projects are also interested in usability assessments. How much time do you spend on that?” Team Member Jamie: “About eight hours a week.” Manager Shannon: “Okay, so you could […].
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Event planning is an exhausting process, you have to pay attention to the tiniest details to make sure everything goes according to the plan on the D-day. Even with acute planning and careful deliberation every step of the way, you cannot overrule the possibility of a setback so you have to be ever ready to tackle such a situation. Event management and project management are quite similar when it comes to the fundamentals.
Agile isn’t the right fit for every business problem–it’s simply a tool in the toolkit–one of many. . Agile frameworks should be used to solve business problems in complex environments where more is known than known. For simple problems, where more is known than unknown, an alternative approach – such as Lean or Waterfall – should be applied. In this context, “simple” does not mean easy, instead it refers to the fact that more is known than unknown. .
Image by Gerd Altmann from Pixabay Do you ever feel like your creative mind is out to lunch? We all do from time to time, and it can be frustrating. Yet, when you are in a state of flow, you can easily come up with creative solutions to problems and can brainstorm creative ideas at the drop of a hat. The question is; Is it possible to switch from creative block to creative flow on demand ?
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