Fri.Jan 24, 2025

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Campaign planning for marketers: 6 steps + template

Wrike

When youre planning a marketing or advertising campaign, you need a strong framework in place. Youll have to: Manage a complex timeline for creating and publishing your ads Build a system for sharing resources with different parts of your marketing team Ensure youre producing and proofing your assets as part of a unified campaign Choose strategies to measure the results of the campaign so you can prove its value Stay responsive if circumstances change over the lifetime of the campaign Lets be up

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8 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐭, 𝐀𝐠𝐢𝐥𝐞 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬

Scrum.org

Last year in Cascais, at our trainer meetup, we found ourselves diving into an intriguing question: What are the principles of Creating Agile Organizations (CAO)? Its one of those seemingly simple questions that stick with you long after the discussion ends. Initially, we looked to the Guides in the CAO book, seeing them as possible principles. But something about the question kept resurfacing in my thoughts.

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Why You Need To Know the 27001 and 27002 Standards in Detail (or get support)

Alan Parker Blog

Recently, I found myself in an ISO 27001 audit, championing our work and advocating for my client, when the auditor raised a concern about supplier management. They flagged a non-conformity around preferred suppliers, which struck me as entirely irrelevant. My immediate thought was that the auditor had accidentally veered into ISO 9001 territory (Quality Management).

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8 Principles to Build Resilient, Agile Organizations

Scrum.org

Last year in Cascais, at our trainer meetup, we found ourselves diving into an intriguing question: What are the principles of Creating Agile Organizations (CAO)? Its one of those seemingly simple questions that stick with you long after the discussion ends. Initially, we looked to the Guides in the CAO book, seeing them as possible principles. But something about the question kept resurfacing in my thoughts.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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ISO 27001 Control 6.1: Screening

Alan Parker Blog

Personnel Screening for Information Security Overview Conducting thorough background verification checks is a critical step in ensuring the security of an organisation. This control ensures that all personnel are eligible and suitable for their roles, mitigating risks to sensitive information and maintaining trust across operations. It further helps organisations foster a culture of accountability and reduce the likelihood of insider threats or operational disruptions caused by unsuitable hires.