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What do we mean by ‘excellence’, when we discuss project delivery? And, what capabilities do we need, to achieve project delivery excellence? The post Project Delivery Capability: What are the Top 12 Components of Excellence? appeared first on OnlinePMCourses.
Ein radikaler Ratschlag zum Product-Backlog-Management lautet: Definiere ein Ziel für das Produkt. Lösche alle Einträge, die nichts damit zu tun haben. Beschränke die Anzahl der verbleibenden Einträge auf 30. So wird das Product-Backlog transparent. Diesen Ratschlag höre ich oft von agilen Coaches. Er verkörpert das Wesen eines effektiven Product-Backlogs: eine kurze Liste von Funktionen, die das Erreichen des nächsten Ziels versprechen.
What is Product Marketing? Product marketing is the crucial bridge between product development and the market, ensuring that a product not only reaches its intended audience but resonates deeply with them. Unlike general marketing, which often aims to promote brand awareness and drive leads, product marketing is specifically focused on positioning the product , defining its value propositions , and crafting targeted messaging that speaks to the pain points of the intended audience.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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