Go-To-Market Strategy for Internal Products: Why It Matters
Scrum.org
SEPTEMBER 9, 2024
Product-led growth, go-to-market strategies, and roles like Growth Product Manager or Product Marketing Manager are often top-of-mind when launching B2C or B2B products. But what if you’re developing products or components for internal use by your colleagues? Should you still be concerned with go-to-market strategies? Absolutely! Your market, in this case, are your coworkers.
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