Fri.Sep 20, 2024

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How To Create Business Problem Statements

Scrum.org

Mastering Business Problem Statements: Unlocking Clarity, Creativity, and Purpose for Your Team We’ve all been there. You’re in a meeting, half-listening, half-wondering if you’re out of snacks, and someone hits you with the dreaded question: “Why are we doing this again?” Cue the blank stares and nervous shuffling of papers. It’s like being caught on stage with no script.

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Think Forward, Plan Backward

MPUG

Introduction Reverse planning involves a mature organization starting with the project’s end date state and working backward in time. PMs begin by identifying the last task, the next to last task, and so on. They continue until they reach the task that begins the project. It answers the question – Where do we eventually want to be? Bottom line: you want to focus on what you want to achieve, then use that to build a last-to-first plan of action.

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7 project proposal template examples (and how to write better proposals)

Wrike

Whether it’s your first time writing a project proposal or it’s part of your daily work, a template can increase the chance your proposal will be accepted. All project proposals should help you explain four things: What your project is and why it matters How you plan to approach it What support or investment you’re asking for How you’ll prove you’ve executed it successfully The challenge is explaining these things in the language of the people reading your proposal, and making it as easy as

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Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

ProductSide

Misalignment between satisfying end users and wowing decision makers may hurt your bottom line Every product team tries to prioritize features that most significantly drive sales and retention. Few however realize that reporting dashboards present exactly that opportunity and emphasize it accordingly. That’s because product teams are typically focused on end users while sales teams.

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Enterprise ABM Marketing Tools: A Marketer's Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.