Unlocking Scrum's Potential in High-Stakes Markets: A Strategic Approach
Scrum.org
DECEMBER 22, 2023
In today's fast-paced and highly competitive markets, the ability to adapt and innovate quickly is not just desirable – it's essential. In this video, Martin explores the nuanced role of Scrum in such environments. ? He sheds light on how Scrum can help businesses not only survive but thrive in these challenging conditions. ? The conversation starts with a fundamental question: In a highly competitive market, how does Scrum product development help acquire and retain customers?
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