What Is Conversational Commerce, and How Can It Boost Sales?
ProjectManager.com
NOVEMBER 19, 2018
First coined by former Google employee Chris Messina in 2015 , conversational commerce is the use of real-time communications such as live chat for easy online customer service at the point of sale. One of the biggest shifts is that now, unlike before, customers routinely conduct their own research before making a purchasing decision.
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