Product-Market Fit: What Is It & Why Is It Important?
ProjectManager.com
JULY 25, 2019
Dan Olsen, an expert in product management and author of The Lean Product Playbook , has emphasized product-market fit as critical to the success of a start-up. The obvious one is the Apple iPhone, a device that wasn’t unique but captured the imagination of customers so effectively that it’s hard to believe it was only introduced in 2007.
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